It seems that some schools are developing marketing plans to cater to the new "me" generation. Wilkes University in PA is taking out ad space (billboards, kiosks) in public places targeting specific students. Not specific groups of students, but one student. The New York Times business section has an article about this. Interesting that it didn't show up in the education section. I imagine that marketing firms will jump on the bandwagon, proposing this strategy to clients, but from the education side, I'm a little disturbed by it. Will students see things like this as evidence that a school "wants" them more? What are those of us at schools with modest admission budgets to do?
An ad on Facebook: